Medallia Expands Its Integrations

Medallia has launched new capabilities to help companies capture all of their customer feedback, whether it's delivered by chat, SMS, or voice, and  integrate it into existing business systems, such as CRM, to facilitate streamlined customer and employee engagement.

"With the rise of digital, customer touchpoints have proliferated," said Krish Mantripragada, Medallia's vice president of product, in a statement. "It's become incredibly challenging for companies to keep track of their customers, form a common understanding of them, and act on that knowledge. Our new and enhanced integration capabilities fix that. Now, wherever and however customers provide feedback, we'll be there to capture it. And wherever and however employees work, we'll be there to integrate the customer's voice into employee workstreams."

With Medallia's new integration capabilities, customers and partners can now integrate with any enterprise system in real time, from marketing automation and business collaboration systems, to data analytics and visualization tools. 

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